Search Engine Optimization (SEO) is accomplished during the design of your company's website. It is fundamental that a company's website rank high in an organic/natural search for the keywords of your choice. Generally a list of 10 to 20 top keywords are created. This is a list of keywords you think your users will type in a search to find your products or services in any major search engine.
During the design phase of the site, these keywords are implemented into the code of the website. A sitemap is created and submitted along with needed files uploaded to your hosting server so that web spiders from major search engines like Google, Bing, and Yahoo can crawl your site and rank it.
Analytical tools are used to get feedback on the demographics of users on your site. Track your customers through your website. A report is created that tracks where your visitor's go on your website such as length of time visited, top pages visited, top downloaded files, etc.
Ad campaigns such as Google AdWords can also be created to coincide with the natural/organic search returns so viewers find your website. Most of these campaigns are based on a dollar amount per click based on the keyword of choice. Contact us for services in this area.